Privacy Statement

This Statement relates solely to the privacy practices of Visit Ballyhoura in relation to the, its related registered domains, and Ballyhoura Trails Guide App.

Visit Ballyhoura is not responsible for the content or privacy statements contained on any linked website(s). Visit Ballyhoura respects your right to privacy in relation to your interaction with this website.

  • Personal Information Gathered

    Each time you visit our website or Trails Guide App, two general levels of information about your visit may be retained.

    The first level comprises technical details, collected on an aggregated and non-individualised basis, of all visitors to the site, for statistical and administrative purposes, i.e. number of people who visit this website; a number of people who return to this site; the pages that they visit.

    The second level relates to information provided by you, in order to fulfil specific requests. Visit Ballyhoura will not collect any personal information about you on this website without your permission.

    All data is managed in accordance with the prevailing Data Protection Legislation.


    When you contact us or interact with our Service we collect information that alone or in combination with other information could be used to identify you as follows:

    Personal Data You Provide: We collect Personal Data when you sign up for our Service through the Site or a Ballyhoura Trails Guide App App or contact us. The Personal Data collected during these interactions may vary based on what you choose to share with us.

    Social Media Data: We have social media pages like Facebook, Instagram, Twitter, and LinkedIn (each a “Social Media Site”). In addition, the companies that host our Social Media Pages or Social Media Features may provide us with aggregate information and analytics regarding the use of our Social Media Pages and Social Media Features.

    User Generated Content: User-generated content, such as profile pictures, photos, images, videos, comments, questions, messages, and other content or information that you generate, transmit, or otherwise make available on the Service, as well as associated metadata. Metadata includes information on how, when, where and by whom a piece of content was collected and how that content has been formatted or edited. Metadata also includes information that users can add or can have added to their content, such as keywords, geographical or location information, and other similar data.

    Information We Receive From Your Use of Our Service: When you visit, use, interact and register with the Service, we may automatically receive certain information about your visit, use, interactions or registration. For example, we may monitor the number of people that visit our Site or Ballyhoura Trails App, peak hours of visits, which page(s) are visited on our Site or Ballyhoura Trails App, the domains our visitors come from, and which browsers people use to access and visit our Site, broad geographical information, and Site- and AllTrails App-navigation pattern.

  • Use of Personal Data

    We use Personal Data to enable your use of our Ballyhoura Trails Guide App, including to create your account, identify and direct you to nearby trails, and give you customer support.

    We also use Personal Data as necessary for the following legitimate business interests:

    To communicate with you and respond to your inquiries, comments, feedback or questions.

    To manage our relationship with you, which includes sending administrative information to you relating to our Service and changes to our terms, conditions, and policies, and asking you to leave a review or take a survey.

    To analyse how you interact with our Service and provide, maintain and improve the content and functionality of the Service and our customer relationships and experiences, develop our business and inform our marketing strategy, through the use of cookies and similar technologies as described in our Cookie Policy.

    To enable us to enhance and personalize the experience we offer to our users. For example, your type of profile (Hiker, Mountain Biker, Trail Runner, Road Cylcling, Nature Enthusiast), gender, and age allows us to provide more accurate statistics, as well as relevant trail recommendations. When you allow us to collect precise location information, we use that information to provide essential features of the Service such as navigation assistance, recording an activity, and recommending trails near you.

    In some cases, we process your Personal Data based on your consent, for example when your consent is needed under the applicable law before setting cookies on your computer or other device (pursuant to our Cookie Policy), when you grant us access to your location or as otherwise provided in this Privacy Policy.

  • Data Retention

    We keep Personal Data for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a legitimate business need to do so, or as required by law, whichever is the longer.

    If you have elected to receive marketing communications from us, we retain information about your marketing preferences until you opt out of receiving these communications and in accordance with our policies.

    To determine the appropriate retention period for your Personal Data, we will consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we use your Personal Data and whether we can achieve those purposes through other means, and the applicable legal requirements.

  • Request to Update/Delete Personal Data

    If you need to change, correct or delete your Personal Data, please contact us at [email protected]. We will address your request as required by applicable law.

  • Disclosure

    Visit Ballyhoura will not sell, rent or lease your personal information to any third party.

  • Right to refuse cookies

    It is important to note that accepting cookies used on our site/s or Trails Guide App does not give us access to any personal information. Most browsers automatically accept cookies by default, but you can usually refuse cookies or selectively accept certain cookies by adjusting the preferences in your browser.

  • Changes to this Statement

    Visit Ballyhoura reserves the right to update or amend this Privacy Statement at any time.